MNXVCWalt Disney Co. raked in record theme-park revenue last year, boosted by a strategy that puts a price tag on everything from dinner with Cinderella and lightsaber workshops to skipping the line to join the Guardians of the Galaxy. That tactic is now being challenged, as the era of free-spending revenge travel fades away and inflation pinches the pocketbooks of US families. Have a confidential tip for our reporters? Get in Touch Before it’s here, it’s on the Bloomberg Terminal More From Bloomberg CRICKET-ICC-MENS-WC-2023-IND-PAK-ODI Disney Gets Record Viewers During India-Pakistan Cricket Match ESPN Raises Streaming Price 43% Due To Costly Sports Rights ESPN May Be Worth $22 Billion Based on First Look at Results

 

 Walt Disney Co. raked in record theme-park revenue last year, boosted by a strategy that puts a price tag on everything from dinner with Cinderella and lightsaber workshops to skipping the line to join the Guardians of the Galaxy.

That tactic is now being challenged, as the era of free-spending revenge travel fades away and inflation pinches the pocketbooks of US families.

Have a confidential tip for our reporters? Get in Touch

Before it’s here, it’s on the Bloomberg Terminal

More From Bloomberg

Disney Gets Record Viewers During India-Pakistan Cricket Match

ESPN May Be Worth $22 Billion Based on First Look at Results